Aaron Dougherty
Aaron Dougherty
Dallas, Texas
Today, we’re featuring Aaron Dougherty, an interior photographer based in Dallas Texas, and his unique insights into the interior photography process.
What is the most challenging part of photographing projects for interior designers?
When on a photoshoot the most challenging aspect is finding the interior designer’s voice in the design. Each project and designer is unique, I work hard to capture the essence of their design style in a way that's aspirational to their target customer. I'm naturally curious, think out loud, and ask a lot of questions throughout the project in order to uncover their uniqueness and design voice.
What kind of clients do you prefer working with for your design projects? Such as certain demographics, cities, styles, etc?
I love photographing transitional design. It's a style that's full of contrast, surprises, and bold focal points. As for my preferred client type-- I enjoy working with designers who want to be included in the photography process. The point of the photoshoot is to show the designer’s unique design approach- collaboration makes for better, more descriptive images. Without their insights, the work could lack context and just be pretty images of pretty things. Additionally, the photoshoot is more enjoyable to me when working alongside a fellow creative mind.
How do you ensure the client is satisfied with both the process and the end result?
Before, during, and after the photoshoot, the designer’s vision is the focus of the photography, I ask a lot of questions and listen to the designer’s passions about the project, this is my treasure map to their satisfaction.
First, each project requires a phone call for me to understand the designers' needs and project details, this informs me of their expectations.
Secondly, on the photoshoot, each image displays on a large screen for the designer and myself to review. Adjustments to the styling of the room are made until the designer is satisfied.
Lastly, for every hour of photography, there is an hour of retouching and enhancement after the photoshoot. Images are then presented for review, adjustments are made until the designer is satisfied.
With 15 years of experience, I quickly adapt to the client's aesthetic and offer my experience when solutions and options are needed.
View the interior photography by Aaron Dougherty
